Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value
Customer asset management in action : using customer portfolios for allocating resources across business-to-business relationships for improved shareholder value