suhdemarkkinointi

name

• suhdemarkkinointi

Works about suhdemarkkinointi

• A comparison between relationship marketing and social-psychological concepts of commitment
• A relationship mediated theory of internal marketing
• Brand visibility : en referensram för marknadskommunikation med ett relationsmarknadsföringsperspektiv
• Building bridges for personalization : a process view
• Building strategic service leadership
• Buying loyalty or building commitment? : an empirical study of customer loyalty programs
• Creating customer value by process presimulations : case studies in the construction industry
• Critical incidents in internal relationships
• Customer commitment and key account management
• Customer expertise : a challenge in managing customer relationships in professional business-to-business services
• Customer orientation and competence building
• Customer portfolio management : the construct and performance
• Customer relationship communication : analysing communication from a value generating perspective
• Developing and testing a two-dimensional concept of commitment : explaining the relationship perceptions of an individual in a marketing dyad
• Fading customer relationships
• Gaps in buyer-seller relationships : case studies in the telecommunication industry
• Hur den aktiva kunden konstruerar budskap : ett synsätt inom relationskommunikation
• Hur uppkommer värde för kunden?
• International performance of emerging market firms :
• Key account management and quality in business-to-business relationships
• Key account management in information-intensive services
• Kilpailukeino- ja suhdemarkkinointinäkemysten yhdistäminen
• Kohtaamisia kasvokkain : tapahtumamarkkinoinnin voima
• Kuluttajan suhdemotivaatio päivittäistavaroihin : miksi äiti liittyy Piltti-piiriin
• Kundklubbar och lojalitetsprogram i ett relationsmarknadsföringsperspektiv : en teoretisk sammankoppling med härledning av nya forskningsfrågor
• Launching new products in the Finnish pharmaceutical industry : a relationship approach
• Making sense of customer relationships :
• Negative internal critical-incident processes : windows on relationship change
• Nyt kilpaillaan palveluilla
• Opiskelijan brändisuhteen kehittyminen Jyväskylän ammattikorkeakouluun
• Pas de deux of art and business : a study of commitment in art sponsorship relationships
• Profitable customer management : a study in retail banking
• Relationship drivers in provider - consumer relationships : empirical studies of customer loyalty programs
• Service management and marketing
• Silent communication : a challenge to established marketing communication practice
• Social selling luxury : Increase sales by engaging in the digital world
• STOP-myynti :
• Suhdemarkkinoinnin hyödyntäminen kuluttajatuotteiden markkinoinnissa : kuluttajasuhdemarkkinoinnin tutkimuksen kirjallisuusanalyysi
• Suhdemarkkinointi 4P:stä 30R:ään
• Suhdemarkkinointi 4P:stä 30R:ään
• Suhdemarkkinointi : asiakassuhteet strategisena kilpailukeinona
• Suhdemarkkinointi ja asiakasviestintä
• The dissolution process of a business relationship : a case study from tailored software business
• The interaction between digital marketing communication and customer loyalty
• Towards a dynamic communication model : a useful tool in relationship communication
• Towards a process theory of relationship dissolution
• Understanding customer loyalty and disloyalty : the effect of loyalty-supporting and -repressing factors
• Uskollinen asiakas : kuluttaja-asiakkuuksien johtaminen
• Value co-creation in industrial buyer-seller partnerships - creating and exploiting interdependencies : an empirical case study
• What is personalization? : a literature review and framework
• Word-of-mouth communication in the hospitality industry
• Yritystapahtuma kontekstina ja kulttuurisena kokemuksena