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Consumer responses to company-created brand stories
URI:
http://urn.fi/URN:NBN:fi:bib:me:W01149670300
about
asenteet
asiakaskokemus
berättelser
brändit
kuluttajakäyttäytyminen
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markkinointi
pakkaukset
tavaramerkit
author
Solja, Eeva
contributor
Svenska handelshögskolan
inLanguage
en
isPartOf
Fennica
name
Consumer responses to company-created brand stories
Let me tell you a story :
Let me tell you a story : consumer responses to company-created brand stories
P60049
<http://rdaregistry.info/termList/RDAContentType/1020>
Instances
-
-, e-book
2017 : Svenska handelshögskolan
Let me tell you a story :
URI:
http://urn.fi/URN:NBN:fi:bib:me:I01149670301
isbn
9789522323477
isPartOf
Ekonomi och samhälle : skrifter utgivna vid Svenska handelshögskolan. nr 131
Fennica
name
Let me tell you a story :
Let me tell you a story : consumer responses to company-created brand stories
URI:
http://urn.fi/URN:NBN:fi:bib:me:I01149670302
bookFormat
<http://schema.org/EBook>
isPartOf
Ekonomi och samhälle : skrifter utgivna vid Svenska handelshögskolan. nr 131
Fennica
name
Let me tell you a story : consumer responses to company-created brand stories
url
<https://helda.helsinki.fi/dhanken/handle/123456789/168566>
Let me tell you a story : consumer responses to company-created brand stories
URI:
http://urn.fi/URN:NBN:fi:bib:me:I01149670300
datePublished
2017
description
Artikkeliväitöskirjan yhteenveto-osa ja kolme eripainosta.
kuvitettu
Sammanläggningsavhandling med tre artiklar.
isbn
9789522323460
isPartOf
Ekonomi och samhälle : skrifter utgivna vid Svenska handelshögskolan. nr 131
Fennica
name
Consumer responses to company-created brand stories
Let me tell you a story : consumer responses to company-created brand stories
numberOfPages
iv, 155 sivua
P60048
<http://rdaregistry.info/termList/RDACarrierType/1018>
<http://rdaregistry.info/termList/RDACarrierType/1048>
<http://rdaregistry.info/termList/RDACarrierType/1049>
P60050
<http://rdaregistry.info/termList/RDAMediaType/1003>
<http://rdaregistry.info/termList/RDAMediaType/1007>
publication
location:
Helsinki
organizer:
Svenska handelshögskolan
publisher
Svenska handelshögskolan
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