Marketing metrics, marketing performance measurement, and marketing control

Marketing metrics, marketing performance measurement, and marketing control

datePublished

• 2013

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 1029257
• propertyID: FI-MELINDA value: 006190847
• propertyID: skl value: fx1029257

isbn

• 9789526051260

isPartOf

• Fennica
• Forskningsrapport / Helsingfors universitet, pedagogiska institutionen

name

• Marketing metrics, marketing performance measurement, and marketing control

numberOfPages

• 220 sivua

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Espoo organizer: Aalto University, School of Business, Department of Marketing

publisher

• Aalto University, School of Business, Department of Marketing