Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos

name

• Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos

Authored works

Works contributed to

• Building the corporate brand in a stream of collective sense-making activities : a practice perspective
• Consumer perception of online advertising : the effects of animation, ad characteristics, repetition and task relevancy on attention and memory
• Consumers as ecological citizens in clothing markets
• Essays on innovation management and organizational effectiveness
• Essays on value creation in experiential marketplaces
• Failure to innovate : essays on the challenges and barriers to realizing business transformation
• Marketing investment selection and effectiveness in growth-oriented private firms : source of capital and market-based assets as contingencies
• Marketing metrics, marketing performance measurement, and marketing control
• New product development capability : a mechanism perspective
• Research biography of Liisa Uusitalo : publications by year 1968-2012
• The paradox of public management :
• Venture capitalist and start-up cooperation : a case study about market orientation and radical innovation

Works about Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos