Holstius, Karin

birthDate

• 1933

deathDate

• 2019

name

• Holstius, Karin

Authored works

• A model for creating competitive advantage in project business
• Advanced strategic thinking : visionary management
• Attityder till reklamtexter och deras syntax : en empirisk studie = Attitudes towards advertising copy and its syntactic structure : an empirical study
• Brand names and perceived value
• China project : investment zones in the PRC
• Cultural issues in international business operations : business culture and industry culture
• Decision-making for international marketing in Finnish producer goods industries : an empirical and cognitive mapping approach
• Dominant features in airlines' international advertising
• Finnish export promotion services and their usefulness in small and medium-sized companies
• Kiina-projekti : energia ja ympäristönsuojelu Kiinan kahdeksannessa viisivuotissuunnitelmassa
• Managing technology transfer : a new success factor in international business operations
• Marketing airline services to the business segment : advertising content, passenger preferences and organizational buying process
• Matching business partner functions in Euro-Chinese relations
• Passenger preferences and airlines' advertising
• Project business as a strategic choice : a theoretical and empirical study of project marketing
• Project export
• Retail bank marketing in Finland : a comparison of national and local bank customers
• The matching concept and its application to international joint ventures
• Theory of international marketing applied to a Finnish producer goods industry

Works contributed to

• Internationalization of Finnish small and medium-sized service companies
• Pentti Malaska : a visionary and forerunner
• Pentti Malaska : ennalta näkijä, edellä kulkija

Works about Holstius, Karin

• Marketing and international business : essays in honour of professor Karin Holstius on her 65th birthday