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Search works, persons, organizations and subjects:
Holstius, Karin
URI:
http://urn.fi/URN:NBN:fi:au:pn:000119220
birthDate
1933
deathDate
2019
name
Holstius, Karin
Authored works
A model for creating competitive advantage in project business
Advanced strategic thinking : visionary management
Attityder till reklamtexter och deras syntax : en empirisk studie = Attitudes towards advertising copy and its syntactic structure : an empirical study
Brand names and perceived value
China project : decision making for the acquisition of environmental technology : law and practice in Shanghai
Cultural issues in international business operations : business culture and industry culture
Decision-making for international marketing in Finnish producer goods industries : an empirical and cognitive mapping approach
Dominant features in airlines' international advertising
Finnish export promotion services and their usefulness in small and medium-sized companies
Kiina-projekti : energia ja ympäristönsuojelu Kiinan kahdeksannessa viisivuotissuunnitelmassa
Managing technology transfer : a new success factor in international business operations
Marketing airline services to the business segment : advertising content, passenger preferences and organizational buying process
Matching business partner functions in Euro-Chinese relations
Passenger preferences and airlines' advertising
Project business as a strategic choice : a theoretical and empirical study of project marketing
Project export
Retail bank marketing in Finland : a comparison of national and local bank customers
The matching concept and its application to international joint ventures
Theory of international marketing applied to a Finnish producer goods industry
Works contributed to
Internationalization of Finnish small and medium-sized service companies
Pentti Malaska
Pentti Malaska :
Works about Holstius, Karin
Marketing and international business : essays in honour of professor Karin Holstius on her 65th birthday
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