Intercultural marketing management in the spotlight : what and why, but what about the how?

URI: http://urn.fi/URN:NBN:fi:bib:me:W00680298100
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  • Intercultural marketing management in the spotlight : what and why, but what about the how?
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Intercultural marketing management in the spotlight : what and why, but what about the how?

URI: http://urn.fi/URN:NBN:fi:bib:me:I00680298101
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  • Julkaistu myös verkkoaineistona ISBN 978-952-12-2850-6
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  • Intercultural marketing management in the spotlight : what and why, but what about the how?

Intercultural marketing management in the spotlight : what and why, but what about the how?

URI: http://urn.fi/URN:NBN:fi:bib:me:I00680298102
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  • Intercultural marketing management in the spotlight : what and why, but what about the how?
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Intercultural marketing management in the spotlight : what and why, but what about the how?

URI: http://urn.fi/URN:NBN:fi:bib:me:I00680298100
datePublished
  • 2012
description
  • kuvitettu
identifier
  • propertyID: FI-MELINDA value: 006802981
isbn
  • 9789521227882
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  • Intercultural marketing management in the spotlight : what and why, but what about the how?
numberOfPages
  • 340 s.
P60048
P60050
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  • location: Turku organizer: International marketing at Åbo Akademi University, School of Business and Economics
publisher
  • International marketing at Åbo Akademi University, School of Business and Economics

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