Television advertisements as cultural symbols : a cross-cultural semiotic analysis of a European and a Japanese baby napkin advertisement

Television advertisements as cultural symbols : a cross-cultural semiotic analysis of a European and a Japanese baby napkin advertisement

datePublished

• 1997

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 577327
• propertyID: FI-MELINDA value: 005304442
• propertyID: skl value: fx577327

isbn

• 9517911254

isPartOf

• Centre for International Business Research research papers
• Fennica

name

• Television advertisements as cultural symbols : a cross-cultural semiotic analysis of a European and a Japanese baby napkin advertisement

numberOfPages

• 16, [2] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsinki School of Economics and Business Administration, Centre for International Business Research

publisher

• Helsinki School of Economics and Business Administration, Centre for International Business Research