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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking : Kaj Storbacka
URI:
http://urn.fi/URN:NBN:fi:bib:me:W00319552100
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asiakassuhde
asiakkaat
markkinointi
palvelut
pankit
pankkipalvelut
author
Storbacka, Kaj
inLanguage
en
isPartOf
Fennica
name
The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking : Kaj Storbacka
P60049
<http://rdaregistry.info/termList/RDAContentType/1020>
Instances
1994 : Svenska handelshögskolan
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The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking : Kaj Storbacka
URI:
http://urn.fi/URN:NBN:fi:bib:me:I00319552100
datePublished
1994
description
Diss.
Helsingfors : Svenska handelshögskolan.
kuvitettu
Lisäpainokset: 2. omarb. uppl. 1995.
identifier
propertyID:
FI-FENNI
value:
389731
propertyID:
FI-MELINDA
value:
003195521
propertyID:
skl
value:
fx389731
isbn
9515554365
isPartOf
Ekonomi och samhälle : publications of the Hanken School of Economics
Fennica
name
The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking : Kaj Storbacka
numberOfPages
vii, 195, [2] s.
P60048
<http://rdaregistry.info/termList/RDACarrierType/1049>
P60050
<http://rdaregistry.info/termList/RDAMediaType/1007>
publication
location:
Helsingfors
organizer:
Svenska handelshögskolan
publisher
Svenska handelshögskolan
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