Advertising repetition effects : conceptual framework and field study in four product categories

Advertising repetition effects : conceptual framework and field study in four product categories

datePublished

• 1992

description

• kuvitettu
• Väitösk. lisäksi 1 irtol.

identifier

• propertyID: FI-FENNI value: 264727
• propertyID: FI-MELINDA value: 002608330
• propertyID: skl value: fx264727

isbn

• 9517385730

isPartOf

• Fennica
• Turun yliopiston oikeustieteellisen tiedekunnan julkaisuja, Julkisoikeuden sarja A

name

• Advertising repetition effects : conceptual framework and field study in four product categories

numberOfPages

• 383 s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Turku organizer: Turun kauppakorkeakoulu

publisher

• Turun kauppakorkeakoulu