Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures

Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures

datePublished

• 1990

description

• kuvitettu
• Väitösk. lisäksi 1 irtol.

identifier

• propertyID: FI-FENNI value: 204747
• propertyID: FI-MELINDA value: 001595828
• propertyID: skl value: fx204747

isbn

• 9517008643

isPartOf

• Acta Academiae oeconomicae Helsingiensis, Series A
• Fennica

name

• Consumer price perception and preferences : a reference price model of brand evaluation and a conjoint analysis of price utility structures

numberOfPages

• 312, [19] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu