Marketing capability and market orientation in strategy interface : a conceptual analysis

Marketing capability and market orientation in strategy interface : a conceptual analysis

datePublished

• 1997

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 553610
• propertyID: FI-MELINDA value: 001001089
• propertyID: skl value: fx553610

isbn

• 9517911122

isPartOf

• Fennica
• Julkaisuja / Helsingin yliopisto, viestinnän laitos

name

• Marketing capability and market orientation in strategy interface : a conceptual analysis

numberOfPages

• 164 s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu