An examination of advertising repetition effects by means of learning theory

An examination of advertising repetition effects by means of learning theory

datePublished

• 1987

description

• kuvitettu
• Presented at EIASM-workshop on Consumer Advertising Response, Brussels, April 15, 1987.
• Sarjalla myös engl. nimeke.

identifier

• propertyID: FI-FENNI value: 98167
• propertyID: FI-MELINDA value: 000998512
• propertyID: skl value: fx98167

isbn

• 9517003021

isPartOf

• Fennica
• Valtion nuorisoasiain neuvottelukunnan julkaisuja

name

• An examination of advertising repetition effects by means of learning theory

numberOfPages

• [2] s., 22 lehteä

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Hki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu