Media context and advertising processing : media context variables influencing consumer motivation, ability, and opportunity to process information from advertisements

Media context and advertising processing : media context variables influencing consumer motivation, ability, and opportunity to process information from advertisements

datePublished

• 1995

description

• kuvitettu
• Lisensiaatintyö : Helsingin kauppakorkeakoulu.

identifier

• propertyID: FI-FENNI value: 459579
• propertyID: FI-MELINDA value: 000119020
• propertyID: skl value: fx459579

isbn

• 9517028938

isPartOf

• Fennica
• Publications of the Department of History, University of Helsinki

name

• Media context and advertising processing : media context variables influencing consumer motivation, ability, and opportunity to process information from advertisements

numberOfPages

• 89 s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu