Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?

URI: http://urn.fi/URN:NBN:fi:bib:me:W00581226200
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  • Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
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Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?

URI: http://urn.fi/URN:NBN:fi:bib:me:I00581226200
datePublished
  • 2009
identifier
  • propertyID: FI-FENNI value: 937570
  • propertyID: FI-MELINDA value: 005812262
  • propertyID: skl value: fx937570
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  • 9789522320728
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  • Rethinking service companies' business logic : do we need a customer-dominant logic as a guideline?
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  • 18 lehteä
P60048
P60050
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  • location: Helsingfors organizer: Library, Hanken School of Economics [jakaja Svenska handelshögskolan
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