Consumer recall of brand and product class under conditioning of music from television commercials

Consumer recall of brand and product class under conditioning of music from television commercials

datePublished

• 1987

description

• Sarjalla myös engl. nimeke.
• taulukkoja

identifier

• propertyID: FI-FENNI value: 82881
• propertyID: FI-MELINDA value: 004006492
• propertyID: skl value: fx82881

isbn

• 9515552486

isPartOf

• Fennica
• Working papers / Swedish School of Economics and Business Administration

name

• Consumer recall of brand and product class under conditioning of music from television commercials

numberOfPages

• [1], 18 lehteä

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Hfors organizer: Svenska handelshögskolan. Institutionen för marknadsekonomi

publisher

• Svenska handelshögskolan. Institutionen för marknadsekonomi