Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products

Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products

datePublished

• 1979

description

• kuvitettu
• Väitösk. lisäksi 1 irtol.

identifier

• propertyID: FI-FENNI value: 97266
• propertyID: FI-MELINDA value: 003101882
• propertyID: skl value: fx97266

isbn

• 9516992285
• 9516992885

isPartOf

• Acta Academiae Helsingiensis. Series A
• Fennica

name

• Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products

numberOfPages

• 219, 46, [1] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Hki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu