From marketing mix to relationship marketing : toward a paradigm shift in marketing

From marketing mix to relationship marketing : toward a paradigm shift in marketing

datePublished

• 1993

identifier

• propertyID: FI-FENNI value: 346365
• propertyID: FI-MELINDA value: 003053680
• propertyID: skl value: fx346365

isbn

• 9515554055

isPartOf

• Fennica
• Meddelanden fr��n Svenska handelshögskolan

name

• From marketing mix to relationship marketing : toward a paradigm shift in marketing

numberOfPages

• 28, [1] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsingfors organizer: Svenska handelshögskolan

publisher

• Svenska handelshögskolan