On defining marketing : an analysis of the updated AMA definition and an alternative

On defining marketing : an analysis of the updated AMA definition and an alternative

datePublished

• 2006

identifier

• propertyID: FI-FENNI value: 832468
• propertyID: FI-MELINDA value: 003013538
• propertyID: skl value: fx832468

isbn

• 9515559189

isPartOf

• Fennica
• Meddelanden från Svenska handelshögskolan

name

• On defining marketing : an analysis of the updated AMA definition and an alternative

numberOfPages

• 32, [2] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsingfors organizer: distributor: Library, Swedish School of Economics and Business Administration Svenska handelshögskolan

publisher

• distributor: Library, Swedish School of Economics and Business Administration
• Svenska handelshögskolan