Forging links between marketing and sponsorship : a theoretical investigation

Forging links between marketing and sponsorship : a theoretical investigation

datePublished

• 1999

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 625640
• propertyID: FI-MELINDA value: 000899745

isbn

• 9517389361

isPartOf

• Fennica
• Publications of the Department of Social Policy : A / University of Turku

name

• Forging links between marketing and sponsorship : a theoretical investigation

numberOfPages

• 169 s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Turku organizer: Turun kauppakorkeakoulu

publisher

• Turun kauppakorkeakoulu