Brännback, Malin

name

• Brännback, Malin

Authored works

• An expert system approach to strategic market management in the pharmaceutical industry
• Decision support for strategic management
• DSS : ranking competitors and critical success factors
• Effective strategic market management with knowledge-based support systems
• Expert systems : sustainable competitive advantages in the drug industry
• Improving managerial decision-making
• In search for differencies - has the distinction between products and services on the internet become obsolete?
• Interactive information service for wellness support : a research agenda
• Is there a new dominant logic of marketing in the Internet?
• Knowledge support for management : MIS, DSS, ESS and ES
• Managing critical success factors as value-focused strategic decision-making
• Measuring intelligence in group decision-making
• Redesigning the service concept for the age of the internet
• Strategic decisions and decision support systems
• Strategic market management : on the pursuit of competitive advantage in the Finnish pharmaceutical industry
• Structuring unknown realities using group support systems
• The diffusion of internet business and the renaissance of conventional wisdom
• The meaning of globalisation of business : on knowledge and customers

Works contributed to

• Decision Science and Applications : proceedings book from the first Noon-to-Noon Seminar 12.-13.12.1995
• DSS - GALORE! : the fifth meeting of EURO working group on DSS held in Åbo/Turku 30.6.-3.7.1994
• Finnish Pharma Cluster : vision 2010 : target programme initiated by the Finnish Pharma Cluster
• Laborationer i läkemedelsframställning : 2
• Pharma development in Finland today and 2015
• Technological trends and needs in food diagnostics

Works about Brännback, Malin