Rajaniemi, Pirjo

name

• Rajaniemi, Pirjo

Authored works

• Conceptualization of product involvement as a property of a cognitive structure
• Product involvement : 2, Involvement as a mediator in consumer choice process
• Reciprocal interaction approach to consumer behavior : an application to the field of furnishing
• The role of profile analysis in the conceptual development of involvement
• Tuotteiden äänettömät viestit

Works contributed to

• Analysis of furnishing related knowledge structures : theoretical underpinning with empirical in-depth study

Works about Rajaniemi, Pirjo