Rajala, Arto

name

• Rajala, Arto

Authored works

• A framework for identifying the roles of marketing
• Basic types of business strategies and their implications on product development and marketing
• Dominant roles of marketing in high technology firms
• Intraorganizational relationships and business performance : an empirical examination
• Marketing high technology : organising marketing activities in process automation companies

Works contributed to

• Fishing with business nets : keeping thoughts on the horizon : professor Kristian Möller
• More value from security : redefining value creation and service provision in security services
• Network management as a set of dynamic capabilities
• Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
• Strategic business nets : their types and management
• Suomen huonekaluteollisuuden rakenne ja toimintatavat : Structural characteristics and modes of activity of Finnish furniture industry
• Tulevaisuutena liiketoimintaverkot : johtaminen ja arvonluonti

Works about Rajala, Arto