Between the deliberate and the emergent : constructing corporate brand meaning in MNCs

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  • en
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name
  • Between the deliberate and the emergent : constructing corporate brand meaning in MNCs
P60049

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Between the deliberate and the emergent : constructing corporate brand meaning in MNCs

description
  • Julkaistu myös verkkoaineistona ISBN 978-952-249-245-6 (PDF)
isPartOf
name
  • Between the deliberate and the emergent : constructing corporate brand meaning in MNCs

Between the deliberate and the emergent : constructing corporate brand meaning in MNCs

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name
  • Between the deliberate and the emergent : constructing corporate brand meaning in MNCs
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Between the deliberate and the emergent : constructing corporate brand meaning in MNCs

datePublished
  • 2012
description
  • Kannessa merkintä Turun yliopisto.
  • kuvitettu
identifier
  • propertyID: FI-FENNI value: 1020404
  • propertyID: FI-MELINDA value: 006127232
  • propertyID: skl value: fx1020404
isbn
  • 9789522492449
isPartOf
name
  • Between the deliberate and the emergent : constructing corporate brand meaning in MNCs
numberOfPages
  • 243 s.
P60048
P60050
publication
  • location: Turku organizer: KY-Dealing [jakaja Turun kauppakorkeakoulu
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