Brand equity of digital games : the influence of product brand and customer experience as sources of unique value

URI: http://urn.fi/URN:NBN:fi:bib:me:W00590275900
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  • Brand equity of digital games :
  • Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value
  • Brand equity of digital games : the influence of product brand and customer experience as sources of unique value
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Brand equity of digital games :

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590275902
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  • 9789526040882
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  • Brand equity of digital games :

Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590275901
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  • Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value

Brand equity of digital games :

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590321202
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  • 9789526040875
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  • Brand equity of digital games :

Brand equity of digital games : the influence of product brand and customer experience as sources of unique value

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590321201
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  • Brand equity of digital games : the influence of product brand and customer experience as sources of unique value
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Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590275900
datePublished
  • 2011
description
  • Artikkeliväitöskirjan yhteenveto-osa ja 5 eripainosta.
  • kuvitettu
identifier
  • propertyID: FI-FENNI value: 981924
  • propertyID: FI-MELINDA value: 005902759
  • propertyID: skl value: fx981924
isbn
  • 9789526040875
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name
  • Brand equity of digital games : the influence of product brand and consumer experiences as sources of unique value
numberOfPages
  • vii, 62, [150] sivua
P60048
P60050
publication
  • location: Helsinki organizer: Aalto-yliopisto
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Brand equity of digital games : the influence of product brand and customer experience as sources of unique value

URI: http://urn.fi/URN:NBN:fi:bib:me:I00590321200
bookFormat
datePublished
  • 2011
description
  • Artikkeliväitöskirjan yhteenveto-osa ja 5 eripainosta.
  • Nimeke nimiösivulta.
identifier
  • propertyID: FI-MELINDA value: 005903212
isbn
  • 9789526040882
isPartOf
name
  • Brand equity of digital games : the influence of product brand and customer experience as sources of unique value
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  • 1 verkkoaineisto (224 sivua)
P60048
P60050
publication
  • location: Espoo organizer: Aalto-yliopisto
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