Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications

URI: http://urn.fi/URN:NBN:fi:bib:me:W00581216800
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  • en
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  • Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
P60049

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Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications

URI: http://urn.fi/URN:NBN:fi:bib:me:I00581216800
datePublished
  • 2009
description
  • kuvitettu
identifier
  • propertyID: FI-FENNI value: 937156
  • propertyID: FI-MELINDA value: 005812168
  • propertyID: skl value: fx937156
isbn
  • 9789522320612
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  • Marketing and the logic of service : value facilitation, value creation and co-creation and their marketing implications
numberOfPages
  • 37 s.
P60048
P60050
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  • location: Helsingfors organizer: Library, Hanken School of Economics [jakaja Svenska handelshögskolan
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