FI-FENNI
684551
en
Buying loyalty or building commitment? : an empirical study of customer loyalty programs
Forskningsrapporter från Svenska handelshögskolan = Swedish School of Economics and Business Administration Research Reports
Forskningsrapporter från Svenska handelshögskolan
Forskningsrapporter / Svenska handelshögskolan
Forsk.rap. Sven. handelshögsk. (Print)
Research reports / Swedish School of Economics and Business Administration
asiakassuhde
2000
kuvitettu
iv, 213, [2] s.
Buying loyalty or building commitment? : an empirical study of customer loyalty programs
9515556600
lojaalius
Arantola, Heli
suhdemarkkinointi
Fennica
skl
fx684551
005478361
FI-MELINDA
Helsingfors
asiakkuus
Svenska handelshögskolan