Relationship marketing and the interaction/network approach : the relationship between the relationship marketing paradigm and the interaction/network approach

Relationship marketing and the interaction/network approach : the relationship between the relationship marketing paradigm and the interaction/network approach

datePublished

• 1997

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 578551
• propertyID: FI-MELINDA value: 004004792
• propertyID: skl value: fx578551

isbn

• 9515555272

isPartOf

• Fennica
• Meddelanden / Svenska handelshögskolan

name

• Relationship marketing and the interaction/network approach : the relationship between the relationship marketing paradigm and the interaction/network approach

numberOfPages

• ii, 29, [2] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsingfors organizer: Svenska handelshögskolan

publisher

• Svenska handelshögskolan