The role of marketing when launching new products into the international markets : an empirical study in Finnish high-technology companies

The role of marketing when launching new products into the international markets : an empirical study in Finnish high-technology companies

datePublished

• 1995

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 504814
• propertyID: FI-MELINDA value: 002596975
• propertyID: skl value: fx504814

isbn

• 9517224214

isPartOf

• Fennica
• Tampereen yliopisto : Kasvatustieteiden laitos Julkaisusarja B

name

• The role of marketing when launching new products into the international markets : an empirical study in Finnish high-technology companies

numberOfPages

• xxiii, 231, [3] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Tampere organizer: Tampereen teknillinen korkeakoulu Tampereen teknillinen yliopisto. Optoelektroniikan tutkimuskeskus

publisher

• Tampereen teknillinen korkeakoulu
• Tampereen teknillinen yliopisto. Optoelektroniikan tutkimuskeskus