Audience members' goals of media use and processing of advertisements

Audience members' goals of media use and processing of advertisements

datePublished

• 2001

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 696189
• propertyID: FI-MELINDA value: 002182284
• propertyID: skl value: fx696189

isbn

• 9517916086

isPartOf

• Acta Universitatis oeconomiae Helsingies, A
• Fennica

name

• Audience members' goals of media use and processing of advertisements

numberOfPages

• vi, 175, [2] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu