A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors

A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors

datePublished

• 1998

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 618699
• propertyID: FI-MELINDA value: 000896336

isbn

• 9521203269

isPartOf

• Fennica
• Memo-stencil / Handelshögskolan vid Åbo akademi. Företagsekonomiska institutionen, Preliminära forskningsrapporter

name

• A systematic assessment of strategic marketing transformations : a diagnostic model and application in five Bulgarian industry sectors

numberOfPages

• 13, [1] lehteä

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Åbo organizer: Åbo Akademi

publisher

• Åbo Akademi