Managing international brands : a process of competence building

Managing international brands : a process of competence building

datePublished

• 1995

description

• kuvitettu
• Paper pres. at the British Academy of Management Conference in Lancaster, UK 12-14 September 1994.

identifier

• propertyID: FI-FENNI value: 425119
• propertyID: FI-MELINDA value: 000800417
• propertyID: skl value: fx425119

isbn

• 9514437179

isPartOf

• Fennica
• Raportti / Teknillinen korkeakoulu, konetekniikan osasto, kevytrakennetekniikan laboratorio. B

name

• Managing international brands : a process of competence building

numberOfPages

• 32 lehteä

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Tampere organizer: Tampereen yliopisto (1966-2018) Tampereen yliopisto. Kauppakorkeakoulu

publisher

• Tampereen yliopisto (1966-2018)
• Tampereen yliopisto. Kauppakorkeakoulu