Understanding event marketing management : a case study of Nokia Balalaika Show in Berlin

Understanding event marketing management : a case study of Nokia Balalaika Show in Berlin

datePublished

• 1998

identifier

• propertyID: FI-FENNI value: 615870
• propertyID: FI-MELINDA value: 000180102
• propertyID: skl value: fx615870

isbn

• 9515555671

isPartOf

• Fennica
• Meddelanden / Svenska handelshögskolan

name

• Understanding event marketing management : a case study of Nokia Balalaika Show in Berlin

numberOfPages

• 27, [2] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsingfors organizer: Svenska handelshögskolan

publisher

• Svenska handelshögskolan