Theoretical approaches for studying effects of media context on advertising perception

Theoretical approaches for studying effects of media context on advertising perception

datePublished

• 1994

identifier

• propertyID: FI-FENNI value: 375400
• propertyID: FI-MELINDA value: 000998383
• propertyID: skl value: fx375400

isbn

• 9517025769

isPartOf

• Fennica
• Julkaisusarja / Valtion koulutuskeskus. B

name

• Theoretical approaches for studying effects of media context on advertising perception

numberOfPages

• 33, [4] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu