Brand choice under perceived uncertainty : development and testing of a multiattribute choice model

Brand choice under perceived uncertainty : development and testing of a multiattribute choice model

datePublished

• 1977

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 97196
• propertyID: FI-MELINDA value: 000490467

isbn

• 9516991467

isPartOf

• Fennica
• Julkaisu / Tampereen teknillinen korkeakoulu. Rakennustekniikan osasto. Talonrakennustekniikka

name

• Brand choice under perceived uncertainty : development and testing of a multiattribute choice model

numberOfPages

• viii, 154 s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Hki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu