Business marketing as 'politics' : identifying and managing political buying situations

Business marketing as 'politics' : identifying and managing political buying situations

datePublished

• 1999

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 640852
• propertyID: FI-MELINDA value: 000198584
• propertyID: skl value: fx640852

isbn

• 9517913893

isPartOf

• Fennica
• Yrityksen taloustieteen ja yksityisoikeuden laitoksen julkaisuja / Tampereen yliopisto / Tampereen yliopisto. Sarja A 1, Tutkimuksia

name

• Business marketing as 'politics' : identifying and managing political buying situations

numberOfPages

• 24, [1] s.

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Helsinki organizer: Helsingin kauppakorkeakoulu

publisher

• Helsingin kauppakorkeakoulu