Is there a new dominant logic of marketing in the Internet?

Is there a new dominant logic of marketing in the Internet?

datePublished

• 1997

description

• kuvitettu

identifier

• propertyID: FI-FENNI value: 583186
• propertyID: FI-MELINDA value: 000164872
• propertyID: skl value: fx583186

isbn

• 9521200359

isPartOf

• Fennica
• Research report / Institute for Advanced Management Systems Research, Åbo Akademi University

name

• Is there a new dominant logic of marketing in the Internet?

numberOfPages

• [18] lehteä

P60048

• <http://rdaregistry.info/termList/RDACarrierType/1049>

P60050

• <http://rdaregistry.info/termList/RDAMediaType/1007>

publication

• location: Åbo organizer: Åbo Akademi

publisher

• Åbo Akademi