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Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos
URI:
http://urn.fi/URN:NBN:fi:au:cn:197938A
name
Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos
Authored works
Works contributed to
Building the corporate brand in a stream of collective sense-making activities : a practice perspective
Consumer perception of online advertising :
Consumers as ecological citizens in clothing markets
Essays on innovation management and organizational effectiveness
Essays on value creation in experiential marketplaces
Failure to innovate : essays on the challenges and barriers to realizing business transformation
Marketing investment selection and effectiveness in growth-oriented private firms : source of capital and market-based assets as contingencies
Marketing metrics, marketing performance measurement, and marketing control
New product development capability : a mechanism perspective
Research biography of Liisa Uusitalo : publications by year 1968-2012
The paradox of public management : The actions and roles of the public manager in enabling the process of networking in social and health care for the elderly
Venture capitalist and start-up cooperation : a case study about market orientation and radical innovation
Works about Aalto-yliopiston kauppakorkeakoulu. Markkinoinnin laitos
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